DOT, media join together to promote tourism



MANILA, Philippines — As the Department of Tourism (DOT) revealed an expansion of 71.38 percent in the number of foreign travelers visiting the country and a total of P220 billion in incomes a year ago, it keeps on working with key partners to accomplish their mission.

In accordance with this, the DOT sponsored the current year’s Media Specialists’ Association of the Philippines (MSAP) Media Congress in Baguio City prior this month.

“I really wanted to partner with the media because we have big events coming up that will showcase our country’s prime destinations. In November, we are going to have the Sports Illustrated photo shoot as well as the Miss Universe fashion show. Next year, we will host several big sporting events such as the Iron Man triathlon and the World’s Strongest Man competition,” said Tourism Secretary Wanda Teo.

Joining the congress were enormous names in the media business, for example, Havas Media, Carat Philippines, Dentsu X Philippines, United Print Media Group, ABS-CBN, CNN Philippines, Manila Broadcasting Company, Radio Mindanao Network, TV5 and the Philstar Media Group. Also present were key personalities from social media giants Google and Facebook.

Teo included that supporting the current year’s MSAP congress is a chance to exhibit what the City of Pines has to offer as a tourism destination, which she trusts media would feature and promote to the public. One of these is the city’s most recent tourism development named RevBloom.

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Launched in 2015, RevBloom is an urban restoration tourism campaign that includes immediate, practical and long-term responses to the developing tourism “unpleasantness” of Baguio City caused by fast urbanization and expanding urban decay.

One consequence of RevBloom’s support is the renewal of the Stobosa communities in La Trinidad, Benguet. The program collaborated with a paint company to splash colorful patterns and shapes on the houses in Stonehill, Botiwtiw and Sadjap in Barangay Balili.

Beside Stobosa, RevBloom has renewed key pedestrian overpasses, rotundas and parks around Metro Baguio. Key to the success of their activities is the help of grassroots communities who were the first to assist in reviving the decaying features of the communities and transforming them into tourist magnets.

Teo solicited MSAP and individuals from media to help the DOT in promoting the country’s interesting destinations and tourism programs.

“The government cannot be alone in the drive to promote the Philippines as a tourism destination. We need partners like those in the media industry to help us in showcasing the beauty of our country and our people. We all have an obligation to promote the Philippines to the world,” Teo said.

Accordingly, the current year’s MSAP Media Congress chair Venus Navalta pledged the industry’ dedication in promoting Philippine tourism. “We are glad to have Baguio City as our host and the DOT as one of our sponsors for this year’s Congress. The DOT’s support for events such as this Congress strengthens our resolve to help country’s tourism sector grow.”

Source: Click here.